FROM NICOLE TO NIKI

Nicole Zefanya, now 20, was a rising Insta artist living in Jakarta, experimenting with the R&B scene in Indonesia until her breakthrough. As one of the latest local artists who signed up with 88rising, a New York based pan-Asian management and media production enterprise, Nicole is now living in the United States and is better known as Niki.

Bringing back the super smooth and chill sounds of the 90’s and R&B like it was then, Niki’s music is revamping R&B as we know it. Her hot track “I Like U” was lauded for the sultry vocals, bouncy piano tunes, 808 bass and the stunningly simple music video; a small bedroom with posters of the 90’s stars like Aaliyah and TLC. Turns out, she grew up listening to artists like Destiny’s Child, Boys II Men and Aaliyah – the legends that influenced the R&B scene. Alongside this, her track “See U Never” is also a favorite, with over 796,600 plays on YouTube.

Niki is currently living in Nashville and attending college there. She’s studying music while working with 88rising on the side to produce new music and realizing how much she loves to challenge people. Bringing her own identity of the self and her own unique perspective of music to the industry, Niki is a force to be reckoned with – and with the best of the East and the West, the girl’s really going places!