FENTY. IT'S OFFICIAL.

Rihanna's luxury fashion brand Fenty has shared its first official advert. The clip, which can be seen above, shows a wide range of women posing in sites across the world and is set to harsh, industrial music. Check it out now.

Launched in partnership with LVMH, Fenty makes Rihanna the first black woman in history to run a major luxury fashion house. Fenty is due to launch online on May 29.