Buddy, formally known as Simmie Sims, is a spitfire from Compton ready to win over the ears of a new generation of hip-hop enthusiasts. Opting to forsake adversity, Buddy committed to utilizing music and the arts as an opportunity to channel his creativity and pursue his rap dreams. Battling it out in the LA entertainment scene, he’s performed at a myriad of industry showcases since the budding age of 11 and spent a brief time writing and performing in a rap group. Buddy ignited a fire for success citing Kanye West and Pharrell as early influences and perked the ears of DJ Casanova who helped him cultivate and refine his style. Buddy eventually caught the attention of Pharrell, who mentored his growing skill and consequently produced his debut track “Awesome Awesome” with the Neptunes. Buddy has a youthful and fresh approach to creating a new flavor of hip-hop.

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